ISSN :2582-9793
Ahmed M. Hasanein
Adv. Artif. Intell. Mach. Learn., 4 (4):2849-2864
Ahmed M. Hasanein : Assistant Professor, School of Business Administration, King Faisal University, Alhasaa, KSA.
Article History: Received on: 05-Sep-24, Accepted on: 15-Nov-24, Published on: 22-Nov-24
Corresponding Author: Ahmed M. Hasanein
Email: aabdelrazek@kfu.edu.sa
Citation: Ahmed M. Hasanein, Tamer Hamdy Ayad (SAUDI ARABIA) (2024). Knocking the Future: Unraveling the Role of Guests’ Experience Using Chatbot on their Acceptance and Intention to Visit Saudi Arabian Hotels. Adv. Artif. Intell. Mach. Learn., 4 (4 ):2849-2864
This study investigates
the direct impact of hotel guests' perceptions towards using Chatbot on their
acceptance and usage intention to visit the hotel, as well as the indirect role
of actual use of Chatbot in the correlation between guests’ acceptance and
usage of Chatbot and their intention to visit Saudi Arabian hotels.
Self-administered surveys were provided to a randomly selected sample of hotel
guests as part of the research, which used a quantitative technique. Structural
equation modeling (SEM) analysis of 429 valid responses showed substantial
positive influence by "PE", "EE", "SI", and
"FC" on "UEX" and "IVH". The study also proved
that "UEX" mediates the relation between all independent variables
and "IVH". These insights These results provide executives and
decision-makers in the hotel industry with thorough guidance on utilizing this
innovative technology. This will empower them to tackle novel technological
obstacles and optimize its utilization to optimize its advantageous impacts on
hotel guests.